As of 2024, almost half of Americans reported having difficulty paying their bills. This is why EarnIn aims to reimagine the way money moves, so every person can better meet their financial potential. As their platform continued to pioneer as one of the most popular tools to access people's future earnings, they wanted to further elevate their in-app and user experience. Daylight's primary objective was to achieve that vision by exploring a variety of interaction patterns and product ideas. My role within the project was to explore and create these designs.
As a core team member, I conducted an environmental scan to gather interaction pattern and UX flow inspiration, engaged in broad exploration, and executed detailed design work.
UX Designer
EarnIn
Jan, 2024 - May, 2024
In the world where many UI patterns became standardized and common, EarnIn's executives believe the value of user experience that is unique and delightful— a lesson from their signiture transfer out feature (see example below). While their internal design team is phenomonal in their own right, EarnIn wanted us to look further outside of the box. Building on this belief, for each of the bi-weekly sprint, our team was given a product area to explore ways to make the overall customer journey more memorable without reducing its usability.
Among the EarnIn customers, Transfer Out is one of the most memorable features.
One of the most fascinating aspects of working as a consultant is the opportunity to collaborate with clients from various industries. This diversity requires us to quickly learn and adapt, but at the same time, we got to leverage our outsider perspective to explore novel ideas and challenge our creative boundaries.
While working with our client in financial services, we needed to understand the concept of Earned Wage Access (EWA), along with the functionality of their mobile app, design system, and operating ecosystem. Despite a fast-paced sprint schedule, we delivered innovative, high-fidelity designs with precision. We achieved this by leveraging a three-designer team, enabling broad exploration of ideas and deep refinement of promising concepts through rapid prototyping.
To achieve the best results, we often explore a wide range of ideas.
For this project, despite the sprint schedule not being built for user testing, we still managed to conduct internal testing sessions with our colleagues. While they were not real users, these sessions gave us a brief sense of what worked and what didn’t. In addition, we regularly hosted review sessions with our client's working team—including designers, developers, and researchers—to leveage their experience with EarnIn users.
Even though the project was not inherently built for user testing, we found ways to gather feedback and refine our designs. In this case, we turned to our experienced colleagues.
The comment above came from one of the EarnIn executives. While the project was originally set to last three months, the client decided to extend the contract and continue our partnership. Since this was client work, we did not have access to their success metrics. That being said, I've discussed some hypothetical metrics that could be used to evaluate the success of our work.
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